Promo-ready positioning
Clear messaging for the product concept (freeze-at-home hydration cubes), strong hero CTA, social-proof-ready sections, and visual storytelling for first-time visitors.
Promo + Marketplace MVP • Working brand name: PaniFit
Freeze. Drop. Hydrate.
Your Lemon Ice Cubes, now as a clean DTC brand.
PaniFit is the current brand direction for your Lemon Ice Cubes project — a simple hydration product where users freeze concentrate into cubes and drop one into water anytime (gym, office, travel, recovery).
1 Promo-first landing page for ads, socials and investor demos
2 Marketplace pages with product cards, filters and mock cart
3 Subscription bundles + B2C/B2B offers (gym, office, retail)
4 Generated visuals included so you can upload immediately
3-step
Usage ritual
Pour • Freeze • Drop
4+
Flavor directions
Classic, Electro, Detox, Ginger
2
Website roles
Promo + Marketplace in one brand experience
Ready
Static hosting
Upload to cPanel / Netlify / Vercel / Namecheap hosting
Why this structure works for launch
It helps you run paid promo / organic social traffic to a premium landing page, while also giving visitors a direct shopping flow.
Marketplace UX foundation
Product cards, filtering, basic quantity selector, local cart storage and pricing layout make it easy to turn into a real e-commerce flow later with Stripe/PayPal.
Brand story & expansion
Includes a brand/story page so you can later connect the family-origin story, wellness angle, and future product extensions (tea cubes, zest, etc.).
Pages included in this version
01
Home (Promo)
Main branding message, offer overview, CTA and entry points.
02
Marketplace
Catalog with product filtering, search and cart-ready actions.
03
Bundles
Starter / Weekly / Monthly / B2B bundle positioning.
04
How It Works
Visual explanation of the product usage ritual.
05
Story
Brand origin and product philosophy page for emotional connection.
06
Contact / Waitlist
Demo forms + cart summary block for future checkout integration.
Quick launch checklist
Before you publish, replace demo prices/copy if needed and connect your real forms / checkout.
A
Brand domain / logo polish
Use PaniFit for now, then easily rename text later across pages.
B
Connect form endpoint
Contact page forms are demo-ready and can be wired to PHP, Formspree, Infobip or your backend.
C
Add real product photos
Swap generated JPGs in the assets folder without changing layout.
D
Enable payments
Cart logic is already frontend-ready; next step is checkout integration.
E
Inventory / SKU setup
Map each flavor/bundle to real inventory when you launch MVP orders.
F
Pixel / analytics
Add Meta Pixel / GA / TikTok pixel in <head> before running campaigns.